Hawaii food truck owner adds wedding cakes to Fairycakes

The owner of the popular Hawaii food trucks Xtreme Tacos and Fairycakes is getting into the wedding cake business.

Wendy Awai-Dakroub, who also owns a restaurant chain in the Middle East, has purchased Frosted, an established business specializing in custom wedding cakes and cupcakes, from Melissa Char, who sold the business to pursue a master?s degree in education.

Awai-Dakroub is best known in Hawaii for her colorful food trucks that draw long lines at locations around Oahu.

The mustard-yellow Xtreme Tacos truck, which is often seen in Kakaako and around Windward Oahu, sells Mexican food with spicy sauces.

It is accompanied by Fairycakes, a bright purple van named ?Lola,? which serves up whoopie pies, brownies, cupcakes, and gooey bars made from scratch.

Fairycakes? sales took off, and Awai-Dakroub became flooded with requests for wedding and specialty cakes.

?I couldn?t meet these people?s demands with my van, and thought why not,? Awai-Dakroub said. ?So we had our consultants put out a notice that we were looking to buy a wedding company, and, well, here we are.?

Awai-Dakroub intends to keep the Frosted brand, but will call her new business Frosted by Fairycakes. She is looking to hire five people.

Awai-Dakroub is no stranger to the food industry. Twenty years ago, she and her husband, Yossef, opened Sumo Sushi & Bento, now a chain of seven full-service restaurants, in Dubai and Bahrain. She and her husband plan to open their first U.S. restaurant in September, in Seattle.

?Rent in Hawaii was too expensive to open up a full-service restaurant but food trucks were low risk for us,? said Awai-Dakroub. ?But we?d like to open a full-service restaurant because that?s what we?re good at.?

Source: http://feedproxy.google.com/~r/vertical_13/~3/AaoG9sJuB9I/hawaii-food-truck-owner-adds-wedding.html

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