M&Co fashion retailer, makes its international debut in the UAE ...

M&Co is exclusively distributed in the Middle East by Liwa Trading Enterprises, a leading business conglomerate and the retail arm of Al Nasser Holdings. M&Co is one of the largest privately owned fashion retailers in the UK offering women's wear, men's wear, kids wear, and home.

The store opening at Dubai Mall saw the unveiling of M&Co's spring / summer 2012 collection during an elegant fashion show held at the store.

Commenting on the launch of the store, Mr. Iain McGeoch, Chairman and CEO of M&Co says, "We are happy to open our first flagship store in this region. Dubai being an ultimate retail paradise, we believe it is a perfect launch pad for our brand in the gulf market. We are confident that our partnership with Liwa will benefit our business as the Group has a strong hold in the retail market. They understand the market and the consumer pulse very well which will be the strength of M&Co in the region."

Commenting on the new venture, Mr. Aniss Baobied General Manager of Liwa Trading Enterprises LLC, said: "We are pleased to introduce M&Co to this region. As a well established and recognized fashion brand in the UK, M&Co will certainly enhance our brand portfolio and diversify our business in the UAE and the international markets. As a Group we aim to bring quality and trendy international fashion brands to the region for our customers here to have a complete shopping experience. We hope to take the brand across the UAE in the near future."

The 5,454 sq ft M&Co store at Dubai Mall will showcase a huge range of seasonal collections, focusing on women's wear & kids wear.

Women's wear has a feminine & desirable collection, with each item having its own unique M&Co hand writing and delivered in luxe fabrications. Shoes and accessories complement the collection & offer instant updates for your spring wardrobe.

The kid' s wear collection delivers an exclusive range of trendy pieces designed for boys and girls from 0 to 12 years, with everyday essentials including footwear, nightwear, swimwear and accessories. In the pre-teens range, Kylie, takes your pick of prints from the season's 'must-haves' and embraces the current catwalk trends. M&Co focuses on offering quality fashion at affordable prices.

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